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Diversity Statement

The Bowls Development Alliance(BDA) along with their partners Bowls England(BE) and the English Indoor Bowling Association(EIBA) are committed to ensuring there is diversity and equality throughout their organisations and that no individuals (including players, spectators, coaches. officials, administrators and staff) receive less favourable treatment on the grounds of their age, gender, race, disability, religion or socio-economic status. The sport aims to make a welcoming environment for lesbian, gay, bisexual and transgender people thus ensuring that the sport of bowls is truly accessible to everyone

They are also committed to reaching, recruiting and retaining people from all communities including those playing, watching, volunteering or working within it and creating and maintaining a safe and positive environment for everyone to play and enjoy the sport of bowls.

The BDA Board of Directors has adapted a target of a minimum of 30% of each gender to be represented on their board and are committed to progressing towards gender parity. This is as well as working to achieve greater diversity on the board including but not limited to black, asian, minority ethnic, (BAME) diversity and disability representation.

Over the next three and a half years they will work to foster all aspects of diversity both within its leadership and in the decision-making process.

Board of Directors

The BDA Board of Directors is made up of 3 Non-Executive Independent Directors and with 2 nominated Directors from each partner National Governing Body (EIBA Ltd & Bowls England).

Malcolm Douglas

Malcolm DouglasNon-Executive Independent Director & Chairman

Malcolm was appointed as an Independent Non-Executive Director and elected as Chairman in May 2017.

Malcolm has a wealth of business experience notably as Group Managing Director of Swatch Group UK Ltd, Managing Director of Polar Electro UK Ltd and Global President of Polar Electro Group. He is now Executive Chairman of Patterson Elliott Management Ltd.

Malcolm's role is to lead the Board, ensuring that the highest standard of probity & governance apply in relations to operations, development of the business, of the organisation and its strategy in accordance with its purposes set out in the governing document and all legal regulatory requirement.

Terry Maywood – Senior Non-Executive Independent Director

Terry was appointed as an Independent Non-Executive Director in 2015 and elected by the Board as Senior Non-Executive Independent Director April 2017.

Terry has a wealth of experience in the retail sector and has completed many a sporting challenge for charity.

Terry is the Chair of the BDA’s Audit Committee.


Vacant – Non-Executive Independent Director

Position currently vacant

Peter Thompson

Peter Thompson – Director, representing EIBA Ltd

Peter was appointed as Director in 2010 to represent the English Indoor Bowling Association Ltd.

Peter is the EIBA’s Chief Executive, a position his has held since January 2009. He has 24 years experience of working in Sport predominantly in the areas of Commercial, Marketing and Senior Management.

His role on the Board is to ensure the sport of flat green indoor bowls continues to be an integral part of the BDA but to provide guidance / assistance in Governance and business operations.

Tony Allcock MBE

Tony Allcock MBE – Director, representing Bowls England

Tony was appointed as a Director in 2010 to represent Bowls England.

Professionally, he is a qualified teacher and was formerly employed by Gloucestershire County Council as Head of several Educational Centres for people with Learning Difficulties. He subsequently ran a successful business before being appointed Chief Executive of the English Bowling Association in 2002. This followed his retirement from World Class Play and a playing career which spanned several decades during which he accumulated 15 World titles. He led the amalgamation with the English Women’s Bowling Association, forming Bowls England, a Company Limited by guarantee by 35 County Associations. Bowls England currently serves over 100,000 affiliated members . Tony is also a Non-Executive Director of the Kennel Club.

Tony’s role (with other Directors) is to oversee the management of the company's business; to be part of strategic and operational decisions to ensure that company meets its statutory obligations.

Denis Goodley

Denis Goodley – Director, representing EIBA Ltd

Denis was appointed Director in 2015 to represent the English Indoor Bowling Association Ltd.

Denis is the Development Director of the EIBA Ltd, a position he has held for 6 years. He is also the Club Manager of Acle Indoor Bowls Club in Norfolk. Through these positions he has gained a wealth of knowledge and experience in the administration, governance and playing of the sport. His professional background was in Local Government. A career which spanned 40 years and saw him become a Local Government advisor to the Cabinet Officer.

His role on the Board is to ensure the sport of flat green indoor bowls continues to be an integral part of the BDA but to provide guidance / assistance in Governance and sustainability / growth of the sports core market.

Norma Hazzledine  

Norma Hazzledine – Director, representing Bowls England

Norma was appointed a Non-Executive Director in 2010.

Professionally her qualifications are in English with a Masters Degree in International Education. Her work in the English Department of Nottingham University was followed by the Management of the Centre for English Language Education which specialised in English for Academic Purposes training for International Students. In the Sport of Bowls, she has played at International level and voluntarily contributed to the delivery of the EWBA and Bowls England National Championships over 11 years, two Women’s World Bowls Championships, been Competition Manager for the Commonwealth Games in Manchester and is currently Director of International Events for Bowls England.

Norma has held the portfolio of Director responsible for Coaching and currently holds the portfolio of Director of Finance for the BDA Board. Her roles have been, along with other Directors, to meet the strategic aims of the BDA for development within the sport and meet the expectations and requirements of Sport England.

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